Global online marketing uses the internet to market products and services to international customers. Techniques include global email marketing, SEO, and online advertising. The goal is to reach customers worldwide based on culture and language. SEO is a key aspect, and the main challenge is overcoming barriers presented by each country.
Global online marketing is marketing products and services to international customers using the Internet. Some of the techniques and tools include global email marketing, global search engine optimization (SEO) and global online advertising. Business owners or marketing agencies working for companies need to coordinate marketing activities around the world and not just in a few country markets. The goal of global online marketing is to use a common marketing plan to effectively reach customers in foreign countries based on culture, language and other considerations. It is a little different from international marketing, where the online marketing plan is tailored for each country, but the global online marketing plan is usually more standardized.
There is a slight difference between global online marketing and international marketing, but the two terms are often used interchangeably. For example, a marketing manager might target three or four countries for the company’s international Internet marketing efforts. The manager can order the development of websites with web copy written in each country’s language as part of the marketing strategy and create email marketing campaigns in each of these languages. A global online marketing plan is usually not as individualized, and the focus is on the worldwide customer base. A marketing manager who wants to implement a global plan might request a website that offers visitors the option to select a language of their choice, but the marketing is aimed at the global community.
One of the key aspects of global online marketing is an overall SEO strategy and is often the first step in creating an internet plan. SEO is the process of increasing your websites ranking in search engines so that customers and visitors can find you when they perform searches. Designing an overall SEO plan is often challenging because web visitors in different countries use different keywords and search terms to find products and services. The solution is usually to study language trends and use alternative spelling or phrases on the website to attract international clients and customers. Another popular tactic is to use country extensions so visitors from different countries can easily access the site and also find web copy written in their language.
The main challenge of global online marketing is to overcome the barriers presented by each country. These barriers include culture, language and different competitors. Some companies lean more towards an international marketing strategy where they can get the best return on their investments, rather than a standardized global plan.
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