Green Monday, the second Monday in December, is a significant retail holiday marked by a spike in online sales, with physical stores also seeing huge sales. It was named by an eBay representative in 2006 and represents one of the biggest spending days for consumers. Other retail holidays include Cyber Monday, Black Friday, and Green Tuesday. Retailers focus on all holidays to maximize sales.
The holidays bring big sales to retail businesses, and while consumers think of holidays like Christmas, store owners focus on retail holidays like Green Monday, the second Monday in December and a day marked by its spike in online sales. Named by an eBay representative in 2006, this day represents one of the biggest spending days for consumers and has remained a big spending day since it was identified. There are similar holidays like Cyber Monday, Black Friday and Green Tuesday, but Green Monday showed the best sales for online stores. Physical stores also see huge sales on this day.
Green Monday existed for years before the day was named by an eBay representative. It’s the second Monday in December, and the green part represents all the money spent by consumers. Some people mistakenly believe that green refers to the eco-friendly nature of the sale, but this is not the official meaning. The day was named in 2006 when sales for most online stores were 33% higher than the day before, showing a huge increase in sales and profit.
Online stores mostly see Green Monday sales, but some brick-and-mortar stores increase as well. The shopping holiday is believed to fall because it occurs because most items purchased online need shipping, which takes about two weeks to reach their destination. This means that many people shop online on the second Monday of December to allow time for shipping, boosting online sales in the process. Many online stores, understanding this shipping problem and knowing how much can be done, have made free shipping promotions on this day or have reduced the regular shipping rate on this day.
While Green Monday is the biggest retail holiday, there are other retail holidays to celebrate. Black Friday, the day after Thanksgiving, affects physical stores more than online stores. Cyber Monday is Black Friday for online stores and online sales shots. This is the Monday right after Thanksgiving, and the title was coined years before the second Monday in December got its green moniker.
Green Tuesday is the day after Green Monday. This title was coined in 2009 because Green Monday sales were down 1%, while the subsequent Tuesday saw a 21% increase in sales, pushing it slightly above the previous day’s sales. Regardless of Monday being slightly off, it’s still a big online retail holiday.
While Green Monday is seen as the biggest online sales day of the year, that doesn’t mean retailers ignore the other retail holidays. To maximize sales, retailers focus on all holidays. Conversions and sales on all these holidays are huge, and refusing to focus on any one retail holiday can devastate a store.
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