The hospitality industry focuses on customer satisfaction through leisure and luxury services such as hotels, resorts, airlines, and event planning. Customer satisfaction leads to loyalty and success. Special event planning for weddings and corporate events also falls under this industry.
The hospitality industry is one that primarily focuses on customer satisfaction. For the most part, it is built on leisure or is based on luxury rather than satisfying basic needs. Hotels and resorts, cruise lines, airlines, and other various forms of travel, tourism, special event planning, and dining generally fall within the realm of the hospitality industry.
This service-based industry thrives on customer leisure activities. Some of the business that the hospitality industry garners is transient and intermittent, but collectively they are a large source of its revenue. For example, a family on vacation might fly from one country to another, book a hotel room for the duration of their visit, dine at local restaurants, and visit theme parks or other area attractions. All these activities involve the services provided by various areas of the hospitality industry.
Outstanding service is usually very important to all of these businesses. Customer satisfaction usually leads to consumer loyalty, which helps ensure the success of a business in the hospitality industry. For example, if an individual chooses a particular airline and has a positive experience, they are likely to use it again in the future. Alternatively, if the flight is unpleasant, the airline attendants are rude, or the customer is dissatisfied with the service, they are less likely to return to that airline the next time the opportunity presents itself.
Other services in the hospitality industry include special event planning for social and corporate functions. This can include planning a wedding that requires multiple suppliers, such as florists, entertainers, pastry chefs and invitation designers. A wedding planner can also arrange ground transportation and hotel accommodations for out-of-town guests. When all these elements come together, a combination of local suppliers in the hospitality industry collectively creates the overall experience for the bride and groom, their families and guests.
Similarly, corporate event planners also commonly arrange transportation for multiple people and secure hotel accommodations. Depending on the type of program the company is hosting, meeting space, audio-visual equipment, food and beverage service, and other needs will also most likely be accommodated. Rental of trade show equipment, such as portable booths, drapes and curtains, lighting and signage, may also be necessary for the success of an event. Hospitality professionals who specialize in corporate events create an overall environment conducive to an effective show, meeting or conference.
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