What’s hypermedia?

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Hypermedia is a method of accessing information through links, such as hyperlinks. It allows for easy navigation and is used frequently on the internet, including in audio and video formats. As technology advances, hypermedia will become more widespread and essential for navigating new technologies.

Hypermedia is a term that has been around since the 1940s. Refers to information that is linked together in an easily accessible way. The internet thrives on hypermedia and allows video to be linked to graphical or text buttons and other content that is found accessible with just the click of a mouse. Hypermedia is more of a method of accessing available information, which is the end result.

An example of hypermedia is hyperlinks. When an Internet user enters a search term into Google or Yahoo and clicks the search button to find results, the information is presented as hyperlinks with some text describing the link. This helps the surfer decide if these links are relevant to them and if they are worth seeing. If the first link is something that would be useful based on the blurb provided, then clicking on the hypermedia, in this case a hyperlink, the surfer will take the surfer to relevant information relating to his or her search.

While the primary type of hypermedia is still hyperlinks, the use of audio and video to present, share and distribute information is on the rise with services such as YouTube® and podcasting. Displaying a hyperlink to provide access to other hypermedia can be a very useful way to make this information available.

As the internet gets bigger and more services become available, such as RSS feeds and twitter, the use of hypermedia will become even more widespread. Most Internet users are probably aware of the links they click to get where they need to be and find the information they need, but many probably don’t give these links a second thought. When someone is learning to navigate the Internet or other new technologies, the use of visual aids such as videos or hyperlinks will be a focal point in helping them learn. Once media catches on and hypermedia becomes part of users’ everyday computing and Internet experience, their use becomes second nature. It’s easier to enter a term like “movies playing, mytown USA” into Google or Yahoo and click the movie listing hyperlink at your nearest theater, than it is to call them to get a list of movies.




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