Internet radio advertising involves placing ads on streaming radio sites. Ads can be text, image, audio, or video-based and are often placed between songs. Owners find it profitable, and some sites offer paid options to opt-out of ads. Audio and video ads are becoming more common.
Internet radio advertising refers to the process of placing advertisements on streaming radio available online. Most of these streaming radio sites offer their services for free or at a minimal cost relative to the amount of music that can be listened to. In exchange for this benefit, Internet radio advertising is often placed on the website or between songs. It can take a few different forms; some companies simply include text-based or image-based advertisements on their sites. Others also include audio and video announcements, which can play between songs. The amount of advertising is usually related to the amount of music users can listen to on the site.
The owners of these websites often find that advertising via Internet radio in this way can be a very profitable method and that most web users don’t mind the advertising while listening to music as long as it doesn’t become too intrusive. Text and image-based ads are some of the more common and less intrusive options. These are often found along the header or a sidebar of the page, and some may be targeted to the types of music the user prefers to listen to. Banner ads or other large images are common examples of this type of Internet radio advertising.
Audio and video ads are a type of integrated Internet radio advertising that is becoming more and more common, as it is much more difficult for users to block this type of advertising on their web browser. On many radio streaming sites, a video or audio message will play between a number of songs. For example, a user might be forced to watch this ad after every five songs they listen to, or more frequently if they hop around the site a lot trying to find different songs.
Some sites allow users to pay a fee and opt out of this Internet radio advertising. Ads may still appear on the site, but typically will not be forced to listen to audio or video ads and may have listening restrictions lifted. For example, some sites limit the number of hours users can spend listening to radio per week or month, but paying a subscription fee will remove these limitations.
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