List maintenance involves keeping directories current and accurate. It includes adding new data, deleting or removing outdated data, and making changes to existing information. The goal is to minimize wasted time and resources by using up-to-date information.
List maintenance is the process of keeping a list of any type current. Companies operate with a variety of directories across the corporate structure, with customer directories and approved vendor directories being two prime examples. The general concept of listing maintenance is concerned with maintaining these and other important listings owned by the company as accurately and in a timely manner as possible. This means that the process of managing these lists is an ongoing activity that must be performed at regular intervals.
There are three basic types of activities or transactions that occur during the list maintenance process. The first activity is known as adding. This simply means that any new data relevant to the list is added. For example, if the company enters into a contractual agreement with a new supplier, that supplier is added to the list of approved suppliers, often including key information such as the names and locations of key contacts, contract start and end dates, and any other specifications necessary to successfully deliver the services to that customer.
The second type of transaction or activity that takes place during list maintenance is known as deletion or removal. In this case, the data previously included in the list is removed or removed. In the event that a customer chooses to close their account and settle all outstanding balances in full, that account is removed from the list of active customers. While some companies simply delete this data, others take the removed customer information and store the data in a list reserved for previous customers.
A final step or transaction associated with list maintenance is known as a change. This usually involves updating an information type that is already in an existing list. If a customer were to undergo a merger and begin doing business under a new company name, that new name replaces the old name in all customer records maintained by the supplier. With a customer profile that contains the name of key decision makers within the organization, a change can result in removing the name of someone who has left the company and replacing their successor’s name in the same field in the list.
With any type of list maintenance business, the idea is to keep the list up to date. This helps minimize the possibility of wasting time and resources due to the use of outdated or no longer relevant information. For example, maintaining current information on a customer list helps ensure that if the vendor wishes to conduct a direct mail campaign using the list, the mail pieces will not be sent to former customers or to contacts who are no longer associated with the lists. company that makes up the current customer base.
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