M-commerce refers to conducting financial and promotional activities using a wireless handheld device. It is becoming more popular, especially in Europe and Asia, and involves receiving sales promotions via text message and paying for items using the handheld device.
M-commerce is a term used to refer to the growing practice of conducting financial and promotional activities using a wireless handheld device. The term m-commerce is short for mobile commerce and recognizes that transactions can be performed using cell phones, personal digital assistants and other portable devices that operate with Internet access. Still in its infancy, the concept of m-commerce has been refined in recent years and is starting to become more popular.
One of the basic examples of m-commerce has to do with receiving sales promotions via a portable device. The most common application would involve the service provider sending text messages to the subscriber that promote new product offers, free trials of additional services, or other types of promotional campaigns. The subscriber does not charge a fee for the text message and can often respond with a return text message without incurring any type of fee. Many subscribers’ main mobile services opt for this type of m-commerce or are excluded from receiving messages.
Offers received through m-commerce can be accepted and paid for using the handheld device. For example, if a customer chooses to respond to an offer, there are usually multiple payment options available. The most common option is to add a charge to your monthly bill for services rendered. However, many companies involved in m-commerce also offer the option of paying for the item using a credit card linked to the SIM card in the handheld device.
Currently, the use of m-commerce is more prominent in Europe and Asia. However, with the launch of enhanced services with cell phones and other mobile devices, the concept is starting to become more common in North and South America as well. Today, m-commerce is steadily growing in Canada and the United States, while Brazil leads South America in adopting this improved technology.
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