Media resource management (MAM) refers to managing media files such as audio, video, and images. It involves tasks like organizing, categorizing, and backing up files. MAM is important for businesses that frequently work with multimedia content. Digital asset management (DAM) is a more general term that includes management tasks for any type of digital data. Proper media management can prevent file loss or deletion.
In the computer world, media resource management (MAM) is a general term that refers to any function performed by a computer user in the media management process. Media asset management is a type of digital asset management (DAM). In common usage, media resource management can mean the same thing as DAM, but technically it refers specifically to management tasks involving media file types, which usually include audio, video, and images.
Managing media resources involves a common set of tasks performed by most computer users. Often, multimedia resource management tasks are performed through the File Explorer function in the operating system of the user’s computer. Some media playback software programs such as Miro®, iTunes®, and Foobar2000® offer limited media asset management capabilities in the form of library organization and classification. Features designed to categorize and categorize files, such as those in iTunes®, perform tasks that aid in media management.
Other software is primarily designed to help a user organize and browse media. Google Picasa® offers users a means to organize images and prepare them for use. Google Docs® gives users space to create, upload and download many files, including multimedia files.
Another important function of media management is media backup. Backing up your media means saving it in a separate place where it won’t be lost if your current system or storage drive goes haywire. Although media file backups can be performed manually, some software programs back up files automatically.
Digital asset management can also be known as data asset management and it also involves activities like renaming, organizing and categorizing data. It is a more general term than media asset management because it encompasses management tasks for any type of digital data, not just media files. A user also keeps multimedia content or digital resources if he is downloading or sending a file or group of files.
Because proper media management can prevent file loss or deletion, media asset management can be important for businesses that frequently work with sound, images, or video. A photography studio is a type of business that requires an efficient multimedia resource management system. This type of system can help ensure that shared and individual files are protected and organized using an understandable system. If an important file that took man hours to prepare goes missing, it can cost the company a great deal of money in extra man hours when the work is redone.
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