Media management involves managing talent for media professionals in fields such as photo, sound, and video. It includes managing finances, royalties, and contracts, and promoting and controlling media image. Media managers specialize in different types of media and must follow copyright and trademark laws.
Media Management is a general job title describing people who manage talent for media professionals such as those working in photo, sound and video. It is a form of entertainment management, a field that manages talent in show business. Media management professionals work with many types of media-related talent, including actors, artists, writers, and musicians. Media management in business differs from media management in computers because the term computer refers to activities that involve the processing of computer media files such as music, video and image files.
Managers of this type are common in entertainment and print media because they facilitate contact between those seeking talent and those providing media talent. The field of media management can include many types of management, including managing the finances of a popular band or controlling the royalties on the estate of a deceased movie star. A media manager might also work as an agent for a book or magazine writer, reaching out to publishers who may want to buy clients’ writing jobs.
Media managers usually have a set of copyright and trademark laws that guide and restrict how they conduct business in their media field. In most places, the laws governing music copyrights differ from those governing film and photography copyrights, so some media managers specialize in only one type of media. A media professional may benefit from using a manager because it allows talent to focus on media work instead of promoting it. Because managers specialize in nurturing talent for industry professionals, they often have better and more trusted industry contacts who make it easier for media professionals to promote and manage their work.
A large part of a media management professional’s job is to promote and control the media image of managed talent. Job titles for media managers include broadcast media managers, internet media managers, and public relations managers. Professionals in this field can also handle negotiation contracts and payment collection, including royalties. In many regions, governments require a talent management professional to have a license to negotiate or sign contracts on behalf of a media professional. Management professionals may experience invalid or denied contracts or prosecutions if they do not operate within local laws.
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