Mobile business intelligence allows access to data from enterprise software on mobile devices, providing convenience and efficiency for managers. The technology is still emerging, with some brands dominating the market and others working to expand their capabilities.
Mobile business intelligence is the ability to access data from an enterprise business intelligence software application on a mobile computing device. Business intelligence refers to software programs that collect, store, and analyze data that comes from a company’s operations. A prime example of business intelligence is customer relationship management software that identifies customers’ buying preferences and behaviors with data obtained from their purchases.
With the introduction of business intelligence software, executives and executives have generally had access to necessary information on traditional desktops and laptops. As the use of mobile computing devices has increased, including the use of Internet-enabled cell phones, business intelligence applications have been developed for these devices. Mobile business intelligence applications allow users to access software that stores the information they need.
Many technology users find mobile computing devices more convenient due to their smaller size and portability. In a fast-paced business environment that can include extensive travel to various corporate locations, mobile devices enable managers to communicate and complete essential work tasks more efficiently. Mobile business intelligence applications can keep managers informed of what may have caused some operational problems.
For example, a mobile business intelligence application could allow managers at a telecommunications company to find out why a major customer’s orders for new voice and data lines are being delayed. The software will most likely keep track of when the orders were placed, what stage they are in, who is managing the current stage, and what steps have been taken to correct the delay. A mobile business intelligence application would most likely provide managers with an analysis of the type of order, the average time it typically takes to complete, and the top reasons why they might be experiencing problems.
Some applications integrate server software while others import graphs, tables and reports. Information sent to mobile devices via business intelligence applications can be forwarded via email and social networking software directly from the device. Additionally, applications such as global positioning software and maps can be combined with intelligence applications to automate data entry functions.
As of 2011, there are a few brands that have cornered the market on mobile business intelligence. There are others that have potential and are working to expand the capabilities of their devices. Like any emerging technology, mobile intelligence has its early adopters and its late adopters. Some companies still don’t see the value in these applications.
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