Mobile SMS advertising sends targeted messages to phone numbers, but can be seen as intrusive. It can be highly advantageous, reaching consumers anywhere, but a targeted approach is preferred. SMS mobile advertising is effective and can be used for non-traditional advertising efforts.
Mobile SMS advertising is a form of advertising that uses cell phones to facilitate quick, cheap and targeted advertising for a business. Using short message service (SMS) or text messaging, this type of advertising sends a message from an advertising business or company to a list of phone numbers. This type of advertising can be seen as intrusive or unsolicited by the recipient; therefore, greater success can be achieved by using selective targeting rather than “blitz” advertising. Mobile SMS advertising can be highly advantageous, however, as it can reach consumers in any location and can be used for non-traditional advertising efforts.
Also called SMS marketing, SMS mobile advertising allows advertisers to quickly and effectively reach individuals via their mobile phones. The basic way in which this advertising is carried out is similar to the way mobile phone users text each other, however a single message is sent from an advertiser to hundreds or thousands of phones. This can be done directly by a company, or companies can hire an advertising company to handle mobile SMS advertising. Phone numbers for this type of advertising can be acquired in a variety of ways, including companies acquiring this information from other companies and phone numbers provided by past customers.
One of the possible pitfalls of mobile SMS advertising is that it can be seen as little more than “spam” advertising via a phone rather than an email inbox. Over-saturation of consumers through these ads can result in these ads being simply ignored by potential customers. That’s why many companies prefer to use a more targeted approach, rather than “blitz” advertising that seeks success through raw numbers. A targeted approach to mobile SMS advertising typically uses phone numbers provided by existing customers, sending information about upcoming sales or offers to reach these customers.
This type of SMS-targeted mobile advertising can be extremely effective as it is not dependent on customers watching television or visiting specific websites to see such ads. A potential customer can be anywhere and receive an SMS ad on their phone. Because these ads can also be generated and sent in a relatively short period of time, SMS mobile advertising can be used to advertise in ways previously impossible with other marketing methods. A nightclub, for example, might send out text ads on Friday morning about an artist who will be at the club that night; older advertising methods often had to be used days or weeks in advance and were not guaranteed to reach potential customers.
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