Mobile video advertising is designed for mobile device users and often takes advantage of the popularity of video on the internet. Ads can occur before or during videos and are designed to be easier to view on mobile devices. Interactive functionality is also often included.
Mobile video advertising is a form of advertising specifically designed for and targeted at viewers using mobile devices. These types of advertisements, or advertisements, are usually developed as videos that are viewed by mobile phone and tablet users. The nature of these advertisements is different from that developed for other types of media, such as print, Internet, or film or television advertising. Mobile video advertising can come in many different forms and is often connected to videos or other interactive media viewed for informational or entertainment purposes.
One of the key components of mobile video advertising is that it is designed specifically with the needs and usage habits of mobile device users. This means that these ads are often designed to be easier to view on mobile phones, which have smaller screens than laptops or desktop computers. Effective mobile video advertising development also tends to focus on any interactive aspect of different mobile devices. As technological features such as touchscreens become more popular and commonplace, the advertisers who create these ads adapt to these developments and provide functionality to these features.
Mobile video advertising also often takes advantage of the growing popularity of video on the Internet and access to these videos through mobile devices. These ads can occur before videos, often as simple commercials that appear before a requested video. This is often referred to as “pre-launch” and refers to any type of mobile video advertising that occurs before a video or other resource is made available to a user. Pre-roll ads can even be played in mobile games, loading ads between levels or before the game launches.
There are also “in-stream” ads that can be used in mobile video advertising, which refer to ads that occur while watching a video. Depending on a video’s layout and how the ads were created, they can appear in many different ways and can be distracting to the viewer. These ads usually occur at the top or bottom of a video, usually not directly over the video image itself or as a small ad at the beginning of the actual video. Some of these in-stream ads used in mobile video advertising also have interactive functionality allowing the user to select the ad to launch a new video or redirect the device’s browser to another site for that ad.
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