Multimedia interactive design emphasizes interactive elements in multimedia content, such as websites. It combines different types of media and requires understanding of form, function, and user experience to create a functional and aesthetically pleasing product.
Multimedia interactive design is an understanding and approach to creating multimedia content that emphasizes its interactive elements. While some multimedia works are quite passive in nature, such as displaying animations, text, and audio viewed by an audience, other works are designed to be interactive. Internet websites, for example, are typically developed as multimedia, with different types of images, text, animations and other elements that are all meant to be interacted with by the website visitor. Multimedia interactive design often uses different aspects of general interactive design such as developing a user interface and understanding the form and function of various elements.
It is often important for anyone working on interactive multimedia design to fundamentally understand both sides of the job. Multimedia refers to creations, including works of art, websites and software applications, that use more than one type of media simultaneously. This can include something as simple as a slide presentation that uses images and text, although more elaborate forms of multimedia can include audio, video, text and still images. Someone working on interactive media design should understand how these different types of media can work together and the effect each can have on a viewer or user.
The interactive element of multimedia interactive design provides the users of an application or website with the ability to manipulate and modify media in some way. Internet users can often click hyperlinks on websites, navigate between pages on a site, and choose to play or stop the video being viewed on that site. The developer of this type of application typically needs to understand how the interactive elements combine with the multimedia aspects of the application to create an overall product that is functional and provides useful information or support.
Important aspects of interactive multimedia design include understanding form and function and how user experience affects the effectiveness of an application. Form and function typically refer to the two basic properties of any aspect of an interactive creation. The function of an interactive element indicates what that element does when it is used, such as changing website pages or playing a video, while the shape of that element deals with how it looks and how easily a user can recognize the function of that element. The user experience with interactive multimedia design is also crucial, as designers often need to understand how to balance effective functionality with aesthetic design. A website that looks wonderful, but is nearly impossible to navigate, is just as badly created as a highly functional website that is boring and unattractive.
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