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Crayola is releasing a new blue crayon inspired by the discovery of “YInMn Blue” by Oregon State University in 2009. The new color will replace Dandelion and have a consumer-chosen name.
Crayola tells us that blue is America’s favorite color, according to consumer surveys. That’s why crayon makers are thrilled with the September 2017 unveiling of a new blue crayon, inspired by the discovery of a vibrant blue hue by a research team at Oregon State University in 2009. Called “YInMn Blue” – for the oxides of yttrium, indium and manganese elements involved in the experiment: the accidental discovery will be commercialized by the Shepherd Color Company.
A new blue for you:
The researchers mixed and heated different combinations of chemicals and surprisingly, one of the samples turned a brilliant blue shade never seen before.
YInMn is a durable pigment with near-infrared reflective properties.
Crayola’s new blue won’t be exactly the same as the lab-synthesized pigment and will have a name chosen during a consumer contest. Pastel will replace Dandelion, which apparently wasn’t a very popular color.
