New interactive media allows for greater connectivity and exhibits different levels of interactivity. Examples include iPhones, Second Life, Facebook, YouTube, and Microsoft’s MSN. These platforms allow for sharing, communication, and multimedia integration.
New interactive media is a type of technology that can be integrated with other technologies to allow its users greater connectivity. While most new media are integrative in nature, they exhibit different levels of interactivity. For example, a product like an iPhone® allows users to browse the Internet, listen to music and interact through various applications as well as call and text messages, making it a new interactive multimedia product. An online virtual world such as Second Life is also a type of new interactive media, allowing users to communicate, buy, sell, trade and rent virtual goods with other users.
One of the most popular hubs for new interactive media is the social networking site Facebook. Facebook’s interactive style works virally, allowing members to instantly share apps, videos and updates from other social media outlets such as Twitter, Blogger and YouTube. Facebook users also have the ability to connect to the site through special applications for new interactive media such as iPhone® and BlackBerry®. Facebook occasionally interacts with its members by asking their opinions about the site or other topics by answering a short one-question survey on its main page.
Acquired by Google in 2006, YouTube is another service that has made great strides in new interactive media. Besides allowing its users to upload and comment on each other’s videos, it also has sharing properties that allow you to embed or post the videos directly to other sites. In order to make its videos compatible with the latest social media platforms, YouTube has links on its site that allow users to post a video directly to their Facebook and MySpace accounts.
Over the years, Microsoft has integrated several new interactive multimedia features into its portfolio of services and products. The Microsoft Network (MSN®) home page serves as a portal to its other services, including Hotmail® and MSN® Messenger. While MSN® Messenger was once only available to Hotmail® members for chatting, in recent years it has expanded to allow users to share files, use webcams and play games.
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