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Off-campus recruiting is when college representatives attend events to attract new students. This can be done through college fairs, information sessions, or individual targeting. Recruiters provide information and encourage students to apply, offering tips and advice on the application process.
Off-campus recruiting occurs when college and university representatives attend off-campus college events to recruit new students. This type of recruitment is a proactive form of marketing and promotion that the college or university uses to attract students who are interested in attending the school.
Recruitment can take place in many different environments and in many different formats. One way to accomplish off-campus recruiting is for college recruiters to attend college fairs that are typically set up and hosted by one or more high schools in an area. College recruiters often travel to these different fairs. They set up a table, distribute information about the college, talk about the benefits of college with students, and answer any questions students who come to their table might have.
Some off-campus recruiting is more like an information session. The recruiter can rent a meeting room at a local hotel or conduct the session in the school library. Students and parents are invited to attend the information session. The recruiter will talk about college to the group and offer information packs. Recruiters can even arrange one-on-one visits and campus tours. At the end of or during these sessions, recruiters will also ask questions from the audience.
Some off-campus recruitment is individual. A college or university may target a particular student because of their high school academic record or their athletic abilities. In this case, the college or university may conduct off-campus recruitment by sending a recruiter to speak specifically with that student and their parents.
In summary, off-campus recruiting is any action a recruiter takes to proactively raise awareness of a potential college student. Once the student is aware of the college, the off-campus recruiter is responsible for selling college or university benefits to students as a way to encourage them to apply to the school. Some off-campus recruitment involves steps the student must follow to apply.
Recruiters can provide tips and advice on how to best complete the application. They may be able to make suggestions on how to complete the essay or other ways to increase the student’s chances of getting in.
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