OROA calculates net profit generated by a business endeavor. Operating costs impact return on assets, and poor performance can indicate waste or unsuccessful sales initiatives. Reducing production and restructuring sales and marketing campaigns can help increase return on assets. High accounts receivable can also have an adverse effect, and collecting invoices and improving the process can increase cash flow.
An operating return on assets, sometimes known as OROA, is a type of calculation designed to help business owners determine what kind of net profit is actually being generated by a business endeavor. The basic formula for calculating it requires identifying the net amount of income from various sources, including interest on holdings. The total amount of net income that the business generates is divided by the value of the company’s assets to identify the current OROA for the operation.
The purpose of identifying the current operating performance of assets is to provide an idea of how well the company manages its expenses. Since the full amount of operating expenses is deducted from gross profit to identify the net profit generated, operating costs have a direct impact on what type of return on assets the business is experiencing. When that return is somewhat low, or has decreased significantly from one period to the next without any real change in production levels, this may be an indication that waste during the production cycle is increasing. Other types of expenses can also increase, such as marketing costs, shipping costs, or even administrative costs, resulting in a lower net profit which in turn causes a lower OROA calculation.
Poor operating performance on assets can also be a sign that sales initiatives are not working well enough to keep up with current production levels. This can often be corrected by reducing production to some degree over a period of time while excess inventory is used to fill orders, a strategy that can often help generate a more attractive return on assets in later periods. At the same time, restructuring sales and marketing campaigns can also lead to increased consumer demand, which would further help increase return on assets over time.
Even something as simple as high accounts receivable can have an adverse effect on the operating performance of assets. When this is the case, taking steps to collect invoices for 60 days and withdrawing those obligations can have a serious impact on the level of OROA experienced in a future period. Watching closely how invoices are prepared and forwarded to clients can also provide valuable insights into how to make the process more efficient, increase cash flow, and motivate clients to pay outstanding invoices sooner rather than later.
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