Open Web Analytics is an open source program that helps website owners track traffic and visitor behavior. It can be modified by programmers and supports API frameworks like WordPress and MediaWiki. Its dashboard displays graphs, charts, and tables of information about visitors, including location and click heatmap. Developers can use it to write their own tracking code or modify existing features.
Open Web Analytics is an open source program, meaning anyone can view and edit its code, designed to help website owners track information about the number of people who visit a particular website or use a particular application , known for short as app. Web analytics focuses on how much traffic the site receives and how often these people make a purchase or view more than one page on the website. It allows the owner to determine which pages attract the most visitors and to note problematic pages which attract the least views. Since the program is open source, programmers can modify it to improve bugs and create new additions that give the program a wider range of options and tasks it can perform.
Licensed under the GNU General Public License (GPL), Open Web Analytics is written in PHP and also works with JavaScript. It supports API frameworks like WordPress and MediaWiki that make adding web analytics to these sites much easier. Simple coding allows the user to edit or add Open Web Analytics to a website.
Once installed on the web page, the program’s Open Web Analytics dashboard displays graphs, charts and tables of information about who has visited the site. The page views section shows the number of visitors to that page while a visitor type graph shows how many of those visitors were new and how many had been to the website before. The program can also display information about the location of each visitor who has accessed the website.
Other useful features include the click heatmap. Displays a visual image of the chosen web page and indicates the most clicked areas. Webmasters can use this information to determine which types of links attract the most clicks and whether factors like placement or the color of a link make a difference in how many people click on it.
Developers can take advantage of Open Web Analytics to write their own tracking code and implement it on their website. Whether they need to modify existing features or build new ones from scratch, the program’s open source code makes it possible. Many share their code online for others to use or modify to suit their needs. Open Web Analytics includes many objects and classes that programmers use to perform a specific function. Others can modify someone else’s code to perform a specific function on their site without having to program it from scratch.
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