Post-conference fulfillment services handle tasks such as receiving, storing, assembling, and sending products or data to another party, as well as inventory management, warehousing, and data management. They can also provide sales and service for items such as supporting documentation, trade show materials, and advertising brochures. Advantages include one-day processing and shipping, freeing up time and resources for companies.
Post-conference care involves receiving orders, correspondence, literature, and handling products handled after the conference ends. By definition, fulfillment includes various tasks such as receiving, storing, assembling, and sending products or data to another party. Other services include inventory management, warehousing and data management.
Post-conference fulfillment is usually customized to meet the client’s specific needs, but often includes sales and service for items such as supporting documentation, trade show materials, advertising brochures, and consumer promotions. Related services can also include digital printing, mailing, and sometimes web development. Often, companies will contract to make audio or video tapes of a conference and then work with a fulfillment company to distribute these products.
Likewise, post-conference service providers can produce binders, CD-ROMs or DVDs and provide a sales force for conference speakers. Literature fulfillment includes collecting, packing, and shipping conference or marketing related literature. Post-conference services also include email communication with participants. Other services may include conference details database management. Another related task is the follow-up correspondence required to provide continuing education units to conference participants.
In the event that a company or organization offers information mailings or pamphlets at a conference, the post-conference fulfillment can handle the details of the company or organization. As an offshoot of the direct marketing industry, a fulfillment service can maintain inventory and order new products after a conference. If the materials or literature are online, the service can also handle internet sales. An answering service can also provide customer service and callback services, should your association or business need them.
Advantages for most companies using after-conference fulfillment services include one-day processing and shipping. Since most companies don’t specialize in shipping and ordering, a fulfillment service can free up time and resources. A fulfillment service can handle all stages of the fulfillment cycle, including accepting orders and managing logistics, shipping, and invoicing directly to a customer or to a selected distribution point. Through data management, an answering service can provide geographic and demographic information about a company’s members or customers.
As an advantage, companies that frequently sponsor a conference can include their promotional materials in pre- and post-conference mailings. Many post-conference service companies also hire to send pre-conference mailings to promote attendance.
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