Postcard printing is a cheap and effective marketing tool for businesses. They can be used for advertising, response forms, coupons, and subscriptions. Postcards come in various sizes and can be printed with different coatings and colors. Design elements to consider include easy-to-read fonts, graphics, and specific instructions.
Businesses use postcard printing to market a product or service to potential or existing customers. As a marketing tool, postcards have several attributes; they are cheap to print and ship and are easy to manage. Commercial postcards are also being produced quickly. Because most business postcards are full color, double-sided, and contain graphics, they are quick to attract attention and, therefore, are often more effective than letters or brochures.
Some companies use postcard printing for advertising purposes. Other companies use postcards as a response, survey, or order form to place in a letter or packet of company or product information. Businesses often use postcard printing to send coupons or to announce company or product news.
Businesses also use postcards as a subscription or renewal for newsletters and magazines. Postcards can provide brand or company recognition as well. The benefit to the consumer is that postcards are a convenient form of ordering or replying.
Many postcard printing companies also offer direct mail services, with the company deciding whether to send large or first-class mailings. Most postcard printing uses an offset press. Color options include standard color processes and custom colors, such as might be required for a company logo. A laser printer can handle small postcard printing jobs.
Postcards come in various sizes; standard sizes are 4 x 6 inches (10 x 15 cm), 5 x 7 inches (13 x 18 cm), and 5.5 x 8.5 inches (14 x 22 cm). Postcard printing prices vary according to the type of card used; heavier stock is stronger and more expensive. Other card stock options include coated or uncoated. Coated card stock is more durable and also has a smooth glossy finish.
The least expensive type of coating is water-based, applied to paper stock. A UV coating is a plastic finish applied after printing. Film lamination is a plastic film applied to the postcard. Other coating choices include single-sided coating and matte coating.
When designing your business postcard, keep the purpose of the card in mind. If it is an answer card, use the minimum amount of text and instructions, so as not to confuse the reader. Consider using checkboxes to make answering easier. Determine whether to use prepaid return shipping and a preprinted return address.
There are a few other design elements to consider when making postcard printing decisions. Use large, easy-to-read fonts, no smaller than 10 points. Arial, Tahoma and Verdana are effective fonts. Photos and bright paper attract interest. Be sure to include contact information on your postcard, and make instructions about what the reader should do with the card very specific.
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