Product lifecycle management involves four stages: conceive, design, build, and service. The process can be managed by one person or different departments. The first stage involves creating a product idea, followed by designing the physical product. The next stage involves creating the product, and the final stage is support.
Product lifecycle management involves the process that a product must go through to become a complete, tangible product offered for sale to an end user or consumer. There are four stages or phases to the product lifecycle management process: conceive, design, build, and service. These phases can be managed or supervised by one main person responsible for the product – called a product manager or project manager – or they can be managed by different departments and divisions within a company.
The first stage of the product lifecycle management process involves the general idea of creating a product. This can be done by a research and development department or by people working in the company who are in charge of proposing new potential products for sale. The product may be designed as a supplement or addition to an existing product line or it may be a new product line. Generally, conceiving an idea involves brainstorming solutions to a problem or identifying an unmet demand in the market that a given product can satisfy.
Once a product idea is conceived, the physical product itself must be designed; this is the next stage of the product lifecycle management process. Many different departments of a company can collaborate on this process. Engineers can work on the logistics of designing a product, making sure the product works and is functional, and that all the pieces fit together so they can actually be built. A marketing department, on the other hand, can focus on the physical design of the product and making it appealing to consumers who will then want to buy the product.
Once the design process is complete, the next step in the product lifecycle management process is to actually understand how to create the product. This stage is referred to as the stage where the product is made. Often, this involves defining how a product will be produced and arranging its manufacture. The company can assemble the parts and tools or can contract the assembly of a certain product.
The final phase of the product lifecycle management cycle is support. During this phase, those who will serve as support staff for the product are trained and taught how to use it. For example, authorized repair persons can be taught how to repair and maintain the product. Customer service or tech support people can be trained on how to answer product-related questions.
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