PRSA is the largest public relations organization, defining public relations as mutually helping the public and organizations fit together. It advances the profession, professional, and itself through specialized practice areas, a career resource center, and awards for outstanding work.
The Public Relations Society of America (PRSA) was founded in 1947 and quickly grew into the largest public relations organization. In order to fully understand the nature of PRSA, it is important to know exactly how PRSA defines public relations. According to the Society’s definition, public relations mutually helps the public and an organization so that they can fit together. The organization works with public relations professionals and student members to advance the profession and the professional, whether those individuals represent business, technology companies, the military, government, organizations, associations, schools, hospitals, or other industries.
There are three main areas where PRSA is most influential: advancing the public relations profession, advancing the public relations professional, and advancing PRSA itself. By promoting the profession, PRSA hopes to become the primary source of information about the profession, as well as public relations research and educational initiatives. Through Professional Advancement, PRSA is committed to advancing the needs of professional and student members, especially in times of failing economies, to help them be recognized for their hard work and achievements. Finally, in promoting the PRSA, the aim is to promote the Society to be strong and well organized and therefore of benefit to its members.
As much of the profession revolves around special interests, PRSA has a professional interest section in its organizational structure. The special interests section provides an opportunity for members to communicate on issues directly related to a specific practice. It also allows interested parties a specialized practice area in which to network. While there are 19 different specialized practice areas, examples of some of the practices included as a special interest are associations, non-profits, corporations, the environment, health academia, international technologies, travel and the tourism.
For those looking for a new job or for those who have a position they would like to fill in their company, PRSA has a career resource center, called JobCenter. It’s easy to search for jobs through JobCenter. The database has a list of open public relations positions. Also, members can add their resume to the database for free. Jobs remain in the database for 30 days.
Numerous prizes are awarded by the PRSA each year. The Society seeks to recognize those public relations professionals who have excelled at their work and then encourage and unite those in the profession. Highlighting those individuals who have done outstanding work will encourage others to follow them as role models and, as a result, enhance the profession.
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