Purevia is a natural, zero-calorie sweetener made by PepsiCo and Whole Earth Sweetener Company using the stevia plant’s rebaudioside A compound. It can be used as a sugar substitute in cooking and beverages, but a bitter aftertaste may occur at higher concentrations. Purevia is suitable for people with diabetes and those seeking a healthier lifestyle.
Purevia is a consumer-specific brand of natural sweeteners that has gained popularity in recent years. Developed and sold by PepsiCo, Inc. and Whole Earth Sweetener Company LLC, Purevia is a natural, zero-calorie alternative to other edible sweeteners like sugar. The main ingredient in Purevia is the stevia plant, specifically the rebaudioside A compound present in its leaves. Purified rebaudioside A is also known as Rebiana, its trade name.
The beneficial qualities of Purevia are recognized in relation to its natural sweetening properties, its use as a non-caloric sweetener, and its utility as an alternative to sugar and other artificial sweeteners. Purevia has a different chemical composition from the two most common zero-calorie sugar substitutes, sucralose and aspartame, due to its derivation from a natural source, the stevia plant.
Purevia can act as an additional sweetener or substitute for sugar in foods and beverages, and in cooking and baking. The degree of replication of the effects of sugar depends on the amount and the way in which it is used. When Purevia & trade is used in higher concentrations, a bitter aftertaste may be detected, similar to licorice in some cases.
The natural properties of the stevia plant, native to areas of South America, make it an ideal source for a sweetener. Much of its sweetening properties are concentrated in the leafy portions of the plant, which contain steviol glycosides including stevioside, rebaudioside A, rebaudioside C, and dulcoside A. These glycosides produce up to 450 times the sweetness of sugar without the caloric content.
Purevia is made up of a number of ingredients, the most important of which is rebaudioside A. It is formulated by extracting rebaudioside A, the sweetest and least bitter-tasting glycoside, from stevia leaves. Glycosides are extracted and purified using a water-based process to produce highly purified rebaudioside A crystals with minimal traces of impurities at 200 times the sweetness of sugar. The crystals are blended with a combination of natural flavors, isomaltulose, erythritol, and a bulking agent to create the final Purevia & trade product.
People who require sugar substitutes or alternatives due to a desire to lead a healthier lifestyle or for medical reasons may benefit from the use of Purevia. Due to its plant source stevia, Purevia is appropriate for use by people with diabetes, for weight loss purposes, and for those who want a sugar substitute in their diet.
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