What’s Search Engine Traffic?

[ad_1]

Search engine traffic is Internet traffic directed to a website by a search engine. Many people worry about their search engine traffic, as they rely on internet searches to get results on their sites. Some professionals even specialize in increasing search engine traffic for their clients, using search engine optimization (SEO) tactics designed to make a page easier to find while increasing its status in the eyes of search engines that are constantly scanning the internet.

Whenever someone searches for something on the internet with a search engine, a list of results is generated. The goal is to make these results as relevant to your specific search as possible so that those who search for “puppies” don’t get websites about kittens. Every time someone clicks on a link provided by a search engine, that’s search engine traffic.

Many webmasters track the traffic on their sites with various web statistics programs. These programs allow the webmaster to see where people came from, how long they stayed on a site, and what they did there. When someone comes from a search engine, the webmaster will be able to see which search engine drove traffic and what keywords the user typed to search. Over time, the webmaster may start to see patterns that reveal insight into the type of content that attracts users.

Getting search engine traffic is not just about landing people on a site with the use of a search engine. It’s also about targeting specific users to increase sales, page views, or whatever desired result a site is trying to achieve. On a site that sells a product, for example, search engine optimization would include optimizing the site for specific search keywords used by people who are potential buyers, rather than casual users.

The amount of search engine traffic a site receives is highly dependent on the ranking of its web page. Search engines use a complex algorithm to rank the sites they index, looking at things like links to and from sites and general content. A site like The New York Times, for example, has a very high search ranking, because it’s considered a trusted source, thanks to the high amount of inbound links, and has a huge amount of content. On the other hand, a newly created blog would rank low, because it would have minimal content and no links from other sites, leading the search engine to conclude that it would be of little relevance to searchers.

[ad_2]