Senior discounts offer lower prices to mature individuals, with eligibility varying by organization. Discounts benefit both seller and customer, and many companies target seniors for marketing. Online discounts are available, but some in-person discounts require compromises. Asking for a senior discount can generate goodwill.
A senior discount is a lower price offered to people who have reached a certain mature age, known as seniors. The eligibility age for senior discounts depends on who is offering. Senior discounts can start at any age after 50, but some organizations offer special prices only to people over 60 or 65.
The lower prices attract more and more customers and senior discounts have been around for many years. Savvy salespeople and business owners know that senior specials can benefit both the seller and the customer, because the lower prices increase the purchasing power of seniors as a group. Even small discounts can help stretch the aging consumer’s limited income. Furthermore, companies that target older people directly can generate goodwill and loyalty among their customers.
Many companies specifically target their marketing efforts to entice seniors to take advantage of special discount offers. In particular, companies that sell products used more by older people will offer a senior discount as a courtesy. Eyeglasses, hearing aids, pharmaceuticals, and hospital equipment are commonly discounted for seniors. Customers can only save a package to prove they are over a certain mature age.
Many older people depend on senior discounts to stretch a fixed budget. However, lower price suitability can sometimes require some compromises. For example, the “Early Bird Special” at many restaurants requires senior citizens to show up an hour or more before the usual dinner crowd to get a senior discount. Additionally, some stores will only offer senior pricing on certain weekdays when young people are working and unable to shop.
The internet has provided a convenient way for seniors to get discounts. Savvy web surfers can get deals on clothes, travel, cars, appliances, and more. Some online stores will even waive shipping and handling fees for older customers. The eligibility age for an online senior discount can vary, but most stores usually set the age at around 50 or 55.
Smart people over 50 know they should always ask for a senior discount. Many shops and restaurants will gladly lower a percentage of the bill, even if they don’t advertise a bargain price for seniors. It’s all part of the tried and tested marketing strategy known as generating customer goodwill. A company compromises very little to offer a senior discount, but the goodwill generated among the senior population is priceless.
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