Strategic communication management involves controlling communication within and outside an organization to promote clear exchange of information and ideas. It can facilitate cross-departmental meetings, product development, policy making, public communications, media interaction, marketing, and crisis management. It is important for companies to project an organized and confident image that stays with the message, especially in emergencies.
Strategic communication management is the control of communication within and outside an organization to promote the clear exchange of information and ideas. In organizations, it can be used to facilitate cross-departmental meetings, product development, and policy making. In situations where different entities need to work together, such as when two government agencies cooperate on a project, strategic communication management can be important to facilitate smooth project direction. This can also play a role in public communications, media interaction, marketing and crisis management.
Specialists in strategic communication management can work within a company to facilitate discussions; they may also be hired as consultants for activities such as running political campaigns. They work on strategies to allow people to communicate clearly and effectively. Within a company, this can include projects such as pitching a product idea to other departments and supervisors. The people with the idea want to make sure it is conveyed clearly and effectively. Working with a consultant, they can ensure they say what they need to say to be persuasive.
Facilitating clear communication can also be important for writing mission statements, setting company policies, or developing employee guidelines. This may involve meetings with executives from different departments and divisions within a company. If they communicate clearly and develop an effective policy, it can be applied consistently throughout the company. Efficiency can increase and the company can serve clients and customers more efficiently.
In organizations, employees need to be able to communicate clearly to develop and complete projects. Companies with systems in place to promote communication and encourage employee input to policy creation and new products can have a happier workforce. Part of strategic communication management can involve reaching out to employees to provide information about company issues, as well as facilitating clear contact between employees and departments.
In public situations, strategic communication management can be very important. Companies project an image with all public contacts, from a press release to a CEO’s comments to the media. They need to project an organized and confident image that stays with the message. Good communications can prevent crises or reduce their impact.
In an emergency, good strategic communications management can bring a company to the forefront and keep it there. For example, an Internet service provider can be proactive in contacting customers and providing ongoing information during outages caused by severe weather conditions. Likewise, government agencies that keep the lines of communication open in emergencies tend to be viewed more favorably by the public.
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