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Strategic orientation is a company’s plan for future development and how well it is following that plan. A company must first have a strategy in place to evaluate its strategic direction. Various methods can be used to assess a company’s strategic orientation, which requires cooperation and organization between departments and managers.
Strategic orientation is an indication of the direction a company wants or should go in the future and how well it is set to do so. There are two main components to this idea, the first of which is the feeling that a company has a plan for future development. Beyond that, a company can assess how far it is currently moving along that path. These two components together define the strategic direction for that company, as someone can analyze this strategy for future change or growth against the actual procedures performed.
The idea of ”strategic orientation” may be a little complex, but only because it is secondary to simply having a strategy. For leaders in a company to be able to consider their strategic orientation, they must first have some type of plan or policy in place. This means that a company should set a goal or vision for future development and create an action plan to achieve it. This plan is the strategy for the company, indicating the types of procedures or changes that must take place to achieve the goal.
Once this plan is created, which can be done in several ways, a company can evaluate the strategic direction it has. The word “orientation” in this sense indicates how much the company is following this strategy to achieve its goals for the future. This is similar to the way a person hiking in the desert can use a compass to determine his or her bearing on the direction he needs to go. A company can use various internal and external metrics and analyzes to establish its strategic direction and determine whether it is moving in the right direction.
A number of methods can be used to assess and evaluate a company’s strategic orientation, although they are usually based on analyzing the importance of “strategy” to the company. A company that creates a strategic plan for future growth, but then ignores it for the next three quarters, may not be strategically well oriented. Conversely, a company that creates such a plan, discusses it regularly throughout the year, and uses it as a guide for ongoing development demonstrates substantially better strategic orientation. This can be difficult, however, as it typically requires cooperation and organization between different departments and from various managers and team leaders within a company.
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