Street marketing is a direct approach that brings products or services to customers in public places to attract attention and create buzz. It can be an effective way to target specific locations and increase brand awareness. Street marketing can be as elaborate and inventive as desired and can be directed at the target audience for optimal impact. It is also a way for small businesses to make a name for themselves by setting up unexpected guerrilla marketing campaigns.
Street marketing is a marketing technique that brings products or services directly to customers in a public place. Aimed at attracting attention and creating buzz, this type of marketing deviates from typical advertising methods and can often be unconventional in its execution. The use of street marketing can be an effective way to target a specific location frequented by valuable customers for a company’s strategic plan. It can also be a way for a company to increase awareness of its brand by making a memorable impression on consumers.
At times, it can be very difficult for a small business to get its message across through the various forms of traditional media available to consumers. There is no guarantee that a person will listen to a radio commercial or stick with the channel long enough to watch a television commercial. An alternative to this is a direct approach that eliminates any filters and gets a company’s message directly to people, often when they least expect it. This type of marketing, known as street marketing, can attract attention that clears out the media clutter.
There are many different ways to reach out to street marketing. The strategy is actually a bit old-fashioned, dating back to the practice of merchants selling their wares on the street. But strategies for street advertising have evolved and can be as elaborate and inventive as a business desires. Companies will often hire so-called “street crews,” made up of high-energy young workers, to run these campaigns.
One of the major benefits of street marketing is that it can be directed directly at the target audience. For example, a restaurant or bar that is looking to attract spring break college students to its facility would be wise to put on some sort of beach display during a sunny afternoon. Knowing the demographics of a given area should allow marketers to create at a time and place for optimal impact.
Also, street marketing is a way for a small business trying to make a name for itself to achieve this. Setting up an unexpected guerrilla marketing campaign that is a bit unusual can be risky as it could alienate a certain segment of the population. But the publicity generated by such a stunt and the brand exposure it could achieve could outweigh that risk. Street workers need to be innovative in their presentation while still managing to convey the necessary message.
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