What’s Sustagen?

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Sustagen, a brand of consumables by Mead Johnson & Company, offers six varieties of nutritional products in chocolate and vanilla flavors. The brand is mainly marketed in New Zealand and Australia, but is also known in Latin America and Brazil. The products include drinks, pudding, and a sports drink for athletes. Sustagen gained popularity in 2006 when it was given to trapped miners, but one miner made a negative comment about the taste after the successful rescue.

Sustagen is a brand of consumables manufactured by Mead Johnson & Company. Six varieties of nutritional products fall under this brand, all in chocolate and vanilla flavors. The five drinks and one pudding are mainly marketed to people in New Zealand and Australia, but are also well known in Latin America and Brazil. In the United States and the United Kingdom, the drinks are called Boost Energy Drinks and are sold by Nestlé.

A variety of Mead Johnson & Company drink, Sustagen Hospital Formula, is sold in plain chocolate and vanilla flavors. This powdered formula can be mixed with water or milk and served hot or cold. The drink has 27 vitamins and minerals and is gluten-free and mostly fat-free. It can be served as a meal replacement or supplement. A second variety, Sustagen Hospital Formula Plus Fiber, is basically the same as Hospital Formula, but with added dietary fiber for digestive health.

Sustagen Instant Pudding has 24 vitamins and minerals and is available in vanilla flavor. Mixed with water, milk, or juice, this pudding comes to room temperature in several minutes. The product can also be used as a dietary supplement, either eaten on its own or mixed with other foods. Ice cream toppings, fruit puree, or coffee powder can also be used to flavor the pudding.

Available only in powder form, Sustagen Sport is offered in chocolate and vanilla flavor. This product is milk based and is intended to be used by athletes and bodybuilders. Its main purpose is to keep athletes hydrated and energized. This sports drink is not considered a protein shake, due to its relatively low amount of protein. However, some athletes and bodybuilders add this powder to their regular protein shake to enhance the taste.

Sustagen Ready to Mix and Sustagen Ready to Drink are also available. Unlike other products from this company, these drinks are intended for casual consumption. The Ready to Drink is available in Dutch Chocolate, French Vanilla, and Mega Choc. On the other hand, the Ready to Mix formula is only offered in Dutch Chocolate and Vanilla.

In 2006, the Sustagen brand gained some popularity when a nutritionist advised giving the products to three trapped miners. Hundreds of journalists were on the scene to document the salvage and witnessed the products being shipped to the miners. However, less than a day after the successful rescue, one of the miners made a disparaging comment about the taste of the product.




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