SwitchFlops are customizable flip-flop sandals with interchangeable straps, allowing wearers to alter their look. The brand offers a variety of styles and colors, including ballet flats, wedges, and kitten heels. The concept was created by Lindsay Phillips and released in 2007.
SwitchFlops is a brand of flip-flop sandals with an innovative design. They function and look like a normal pair of thong-style sandals, but are customizable to each wearer’s preferences. What makes them unique is that they come with interchangeable straps, allowing a person to purchase a pair of sandals and several different straps to suit day-to-day preferences. The decorative straps are attached to the sliders with Velcro and can be changed in a matter of seconds. The idea of swapping out SwitchFlops straps to alter the overall look gives consumers a variety of style options in one shoe.
Most SwitchFlops are thong sandals in a variety of colors, ranging from black or brown to hot pink. Consumers will find simple flip-flop options, including those wide or skinny straps. There are less casual flip-flop designs, too, including bronze-toned wedges, kitty heels with cork soles, and silver flats. In addition, the SwitchFlops brand also markets ballet shoes for women and girls. Although the overall design concept of each of the shoe styles is very simple, the draw for most shoppers is the ability to customize the shoes and flip-flops to fit a variety of styles.
The unique design element of SwitchFlops is the way that shoes and sandals can be accessorized with straps or snaps, which can be purchased separately. Spaghetti strap flip flops and ballet flats for girls and women have a wide selection of embellishments, bows and buttons available to decorate the shoes. The greatest variety of options comes into play when exploring the selection of straps for kitten heels, wedges, and wide strap flip flops. In fact, there are over 80 strap options available for these styles of SwitchFlops. Pattern options include stripes, polka dots, animal prints, and more.
Lindsay Phillips is the innovator who designed SwitchFlops, a concept she began formulating when she was in high school in Florida. During college, she traveled to Europe and interned with Ralph Lauren, two experiences that were major influences on the success of her business. In 2004, Phillips received a patent in the United States, and set out to secure a manufacturer to start his business. The SwitchFlops line was released in January 2007.
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