What’s tag management?

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Tag management is necessary for efficient navigation and searches as tags grow beyond social media into corporate bookmarking, product databases, and knowledge management systems. There are two forms of tag management available, upstream control tags and downhill gardening. Standard practices for managing tags are needed as the need for tag management grows.

Around 2004, with the rise of social networks, people and companies began to employ collaborative tags, also known as folksonomy. As the practice began, organizing these tags in your collaborative software programs and business information wikis became necessary. Tag management allows for cross-reference of objects and consistency between users that makes navigation and searches more efficient. There are two forms of tag management available as of 2011 that allow for “climb control” and “downhill gardening” organization. The need for tag management is increasing as tags grow beyond social media into corporate bookmarking, product databases, knowledge management wikis, component content management systems and web content management. , between others.

Upstream control tags are for various classifications of an object, lists of predefined authority tags, and tags related to other tags in a synonymous affiliation. Tag management functions for downhill gardening are renaming, deleting, moving or merging tags. As tags enable the prodigious and rich content of the Internet to be cross-referenced, the need for tag management grows.

With the growth of Internet sites, there are site management tasks, including tracking site visitors and what they do while they are there. When a website owner wants to know what attracts visitors, one of the ways to track this is by incorporating tags into the website’s underlying code. Without a set of standard practices for managing tags, however, it can become confusing. Tag management schemes are mostly individually developed, some allow public tagging and some do not, and some allow only the site creator to define tags for searches. An example of public tagging is photo sharing websites, where amateur and professional photographers can share photos and tag each photo with their own tag options.

Knowledge tagging helps organize databases of reference materials, digital images, and documents. The tags for these calls are called metadata and are for use in knowledge management systems. This type of organization not only gathers tags, but creates hyperdata profiles and hyperlinks that follow threads of knowledge for annotations and comments. Knowledge tags are different for the type of knowledge being stored; such as conceptual, factual, tacit, methodological and expectational knowledge. They all need a tag management plan.

More and more people are facing almost identical problems regarding tags and tag management. Some organizations have global distribution of sites but no central management of tags on those sites. Many are experiencing frustrations with single-brand, project, and timeline constraints, and others would like to switch vendors for their company, but are faced with the problem of managing the time invested in tags. In the absence of any specific standard for the terms associated with tag management, and with the continued growth of the Internet, it will become increasingly imperative to implement tag management with easy-to-understand definitions of terms, categorizations, and practices.

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