The global beverage industry includes soft drinks and alcoholic beverages, with increasing demand and rising prices being major challenges. Packaging trends include small multi-packs and larger containers for healthier drinks. Competition is fierce and consumer preferences constantly change.
The beverage industry is a global grouping of those who supply all types of beverages. This is a complex grouping of suppliers, as it includes soft drinks and alcoholic beverages under the umbrella of the beverage industry. This industry includes mom and pop startups as well as international conglomerates that generate trillions of US dollars (USD) annually.
There are two major problems plaguing the beverage industry that are likely to persist for decades to come. The first problem in the sector is the ever-increasing demand for beverage products, whatever the type. The second problem weighing heavily on the beverage industry is that of rapidly rising prices. This includes not only at the point of purchase but also the ingredients needed to make the beverage that will then be sold. Because of these issues, the primary concern for those in the beverage industry is to reduce costs while still meeting demands.
In addition to supply and demand, the beverage industry also faces constant fluctuation in packaging. Gaining popularity are small multi-packs. The packaging has reached such a state that it has now become a fashion statement. The drink that a person is holding is an accessory. Beyond size and style, there’s also the green movement that’s influencing the industry. Some of those who buy drinks want to avoid plastic bottles that cannot be disposed of and end up in landfills instead. The cost of manufacturing such bottles has also become a factor, as their cost continues to rise.
The juice sector of the beverage industry sees the size of its product container increase. These juice and energy drink producers will take advantage of their large options, emphasizing to the consumer the greater benefit of choosing a healthier drink while at the same time receiving more products than alternative drinks offer. To convey this healthier image, the design of the bottles will be simple so as to convey the message that there are no extra and unnecessary additives. Across the industry, the rest of the beverage manufacturers see the trend moving in the opposite direction, with increasingly smaller, more compact packaging options. These portable drinks are more decorated and noticeable in their packaging.
There is stiff competition in the beverage industry. There is a non-stop battle at all times. The main ingredient is that consumer preferences are constantly changing. Trends come and go, and industry players must constantly be one step ahead to survive.
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