The electronics industry produces devices by assembling basic components through a multi-step process. Technological advances and constant innovation drive growth in the industry, which creates building blocks for larger companies to create complex digital devices. Marketing is a huge facet of the industry, creating demand for consumer goods before they reach retail stores.
The electronics industry is one of the most diverse industries in the world and could be fragmented into a number of different sectors depending on its scale of production. The main function of the industry is to produce various electronic devices by assembling basic components such as capacitors, inductors, resistors and other electronic parts through a multi-step process. These devices are then further integrated into various types of consumer appliances for personal and industrial uses to further development, entertainment and further production. Once each piece is fully assembled and ready to sell, a variety of retail-level marketing tactics are implemented to encourage consumers to buy these products.
Most of the growth of the electronics industry can be attributed to large-scale technological advances and the speed with which society has accepted these changes. As a process, electronics manufacturing can be segregated into production units such as factories, workshops, and industrial centers that are heavily dependent on constant innovation and product research. The smaller segments within this industry create building blocks such as microchips and motherboards that serve as the foundation for any application. Larger companies buy these parts and use them to create complex digital devices, ranging from programmable coffee makers to high-tech consumer devices like cell phones and tablets.
There are electronic components in numerous consumer items, and each of them can be created with multiple parts made by many different manufacturers. For example, something as simple as a television remote usually has one company making the circuit board, another making the laser diode light, and a third company making the outer casing. Then, it’s all assembled by a branded manufacturer to be sent to a retail store. Along the way, that single remote may pass through a few vending machines, several warehouses, and thousands of storefronts before actually reaching the consumer.
Without every aspect of the electronics industry driving global sales, that remote would never have made it into the hands of a consumer within a reasonable time frame. That’s why marketing is another huge facet of the electronics industry; creates a demand for consumer goods before they reach retail stores. By persuading customers around the world to invest in the latest technological advances, the electronics industry is able to continue planning for new products, while staying well ahead of supply and demand.
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