Good Housekeeping magazine endorses products that meet its criteria through the Good Housekeeping Seal, awarded by the Good Housekeeping Research Institute. The seal provides consumers with a measure of quality, and there is also a Green Good Housekeeping Seal for environmentally friendly products.
The Good Housekeeping seal is an endorsement by Good Housekeeping magazine of a particular product. Good Housekeeping has been a popular magazine since 1909, dedicated to men and women interested in housekeeping. Good Housekeeping magazine prints helpful tips and details on a variety of matters, from recipes to table settings to Christmas decorating ideas to parenting advice or articles on how to keep a strong marriage. In addition to printed helpful tips on home maintenance, Good Housekeeping endorses or gives its seal of approval to select products that meet its criteria.
The Good Housekeeping Seal is awarded by the Good Housekeeping Research Institute (GHRI), which has been testing products since 1909. The research institute tests a wide variety of products to see if they actually do what they are advertised and if the products are valuable and useful for the consumer. The seal is awarded to thousands of products: Aveeno Soothing Bath Treatment, Nature’s Source All-Purpose Bathroom Cleaner, and Tide Cold Water Laundry Detergent are just a few examples of products that have had a good seal for cleaning since 2010 .
When a company or product applies for a Good Housekeeping Seal, the company essentially provides a sample of its product to the Good Housekeeping Research Institute, which then subjects the product to a rigorous series of tests to determine if the product is working appropriately and as intended. . If the product passes the tests conducted by GHRI, Good Housekeeping adds it to the product list with its seal, and the company itself can display the seal prominently on the product and in any advertising campaign for the product.
The seal provides useful advice for consumers who are comparison shopping or are interested in trying out a new product. Like Consumer Reports magazine and other unbiased sources, consumers can use the seal provided by Good Housekeeping as a measure of quality. This can influence purchasing decisions, and as such, retailers and manufacturers typically want their products to receive the seal of approval from Good Housekeeping.
In addition to the standard seal of approval, Good Housekeeping also added a Green Good Housekeeping Seal in 2009. This seal is awarded to those products that already have the original seal and have met GHRI’s quality control standards to earn the original approval . To obtain the Green seal of approval, the product must also demonstrate that it is healthy and harmless to the environment.
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