The Good Housekeeping Seal is an endorsement by the magazine for products that meet its criteria. The seal is awarded by the Good Housekeeping Research Institute, which tests products to verify their usefulness and value for consumers. The seal can influence purchasing decisions and there is also a Good Housekeeping Green Seal for environmentally-friendly products.
The Good Housekeeping Seal is an endorsement by Good Housekeeping Magazine of a particular product. Good Housekeeping has been a popular magazine since 1909, aimed at men and women interested in home management. Good Housekeeping magazine prints helpful tips and details on a variety of issues, from recipes to table settings, Christmas decorating ideas to parenting tips or articles on keeping a marriage strong. In addition to helpful printed tips on maintaining your home, Good Housekeeping also endorses or provides its seal of approval for certain products that meet its criteria.
The Good Housekeeping Seal is awarded by the Good Housekeeping Research Institute (GHRI), which has been testing products since 1909. The research institute tests a wide variety of products to verify that they actually do what they are advertised and that the products are valuable and useful. for the consumer. The seal is awarded to thousands of products: Aveeno Soothing Bath Treatment, Nature’s Source All-Purpose Bath Cleanser and Água Fria Tide Laundry Detergent are just a few examples of products that have earned a Home Cleansing Seal as of 2010.
When a company or product applies for a Good Housekeeping Seal, the company essentially provides a sample of its product to the Good Housekeeping Research Institute, which puts the product through a rigorous series of tests to determine whether the product performs properly and as expected. . If the product passes the tests conducted by the GHRI, Good Housekeeping adds it to the product list with its seal and the company itself can display it prominently on the product and in any product advertising campaigns.
The badge provides helpful advice for consumers who are comparing purchases or who are interested in trying a new product. Like Consumer Reports magazine and other unbiased sources, consumers can use the seal provided by Good Housekeeping as a benchmark of quality. This can influence purchasing decisions, and as such, marketers and manufacturers often want their products to carry the Good Housekeeping seal of approval.
In addition to the standard seal of approval, Good Housekeeping also added a Good Housekeeping Green Seal in 2009. This seal is awarded to products that already have the original seal and have met the GHRI’s quality control standards to achieve this original approval. To obtain the green seal of approval, the product must also demonstrate that it is healthy and without risk to the environment.
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