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Twitter is launching Twitter Pro, a premium service for businesses and individual users. It offers features such as detailed analytics, advertising, and verified accounts. Monthly charges are levied for maintenance and feature enhancements. Twitter Pro is expected to be adopted by many businesses for their online transactions.
Twitter, a micro-blogging and social networking application launched in 2006, has plans to expand its services in 2010, calling this premium tool Twitter Pro. It is an upgraded version of the basic Twitter account, and monthly charges are levied for its maintenance and feature enhancements. Among the features offered with this merchant account is a detailed analytics tool that business entities can use to better market their products on the Internet.
The Twitter Pro service targets businesses as its primary users. There are companies willing to pay hundreds of US dollars (USD) on monthly fees for using additional tools. These tools are designed to help businesses monitor where their tweets are reaching, what people are tweeting about their products or services, and who their target audience is. Also included in the plan is a form of advertising that helps make potential customers aware of the company’s business via Twitter.
Also, commercial account users can verify their accounts. This means they are easily identifiable by customers as the real company and not someone pretending to be the official company or someone with a similar Twitter name. Basic account users can only do this under special circumstances. For example, famous celebrities often have a verified Twitter account.
Individual account holders or private entities can also avail the paid account and its upgraded features. The Twitter Pro account for these customers, however, is on an as-needed basis, meaning that individual users can choose to pay for some features while ignoring others. One of the most requested feature in the paid account is the increase of the message size limit. On the basic account, there’s a 140-character limit for a Twitter status message. A more intuitive customization feature for a user’s pages is another highly requested feature.
Updating Twitter Pro is one way for Twitter to keep making money and growing its business on the Internet. As of 2010, the company has raised more than $55 million for its business model. Twitter also acquired Summarize, a search engine program designed to make it easier for users to find other users to follow and trending Twitter topics that can be retweeted.
As of 2010, Twitter Pro was in its early stage of development, and businesses were reportedly trying the benefits of the premium service over maintaining a free account. Twitter Pro is supposed to make online activities more streamlined and interactive. It is expected to be adopted by many businesses for their online transactions. This innovation is changing the way businesses connect to their customer base.
