Vehicle advertising involves placing ads on vehicles, including public transit buses and personal vehicles. Vinyl decals, known as vehicle wraps, are used to transform vehicles into moving signs. It is a cost-effective marketing strategy, but businesses should check local laws before starting a campaign.
Vehicle advertising is a marketing technique that uses several strategies across the board, but always involves advertising on vehicles in one way or another. While fleets of company vehicles have displayed company names and logos for years on end, it has primarily been a way of identifying service professionals and has been seen as more professional than shipping workers in unmarked vehicles. In more recent years, businesses have started to see the potential value in vehicle advertising and new ideas in mobile marketing have emerged.
Vehicle advertising involves placing an ad on a vehicle that everyone sees on a daily basis. Public transit buses, for example, serve as round billboards for everything from TV shows to law firms, and the public is quite used to seeing them. Private companies and personal vehicles are also becoming targets for publicity. Instead of just placing the company name or logo on the side of a vehicle, full advertisements including web addresses, slogans and other branding strategies are becoming more common. There are even marketing firms that choose personal vehicles to display these advertisements for businesses.
The method of advertising on a vehicle is quite simple. A vehicle wrap, which is essentially a vinyl decal specially made to adhere to the side of a vehicle, is placed on the side, top or rear of a particular vehicle, instantly transforming it into a moving sign. With the ability to incorporate color images and graphics, vehicle wraps can have the same impact as any color ad. These decals will not damage your vehicle’s paint and have advantages over stationary advertisements placed on benches, billboards or even in newspapers and television.
There are a number of companies that design packaging for vehicle advertising. Some companies only manufacture and install the wraps, while others will actually execute the marketing strategy by finding a source of vehicles. It can be a taxi, an auxiliary company with vehicles or even a private individual. In most cases, a company simply wants to have wraps designed to be put into service on existing company cars or trucks. In some cases, a company or business that doesn’t travel or provide field service will attempt this type of advertising by paying private drivers to advertise their business on their personal vehicle. It is essential that you enlist this service from people who travel a lot and will achieve maximum exposure for your ad.
Vehicle advertising effectiveness is based on the cost of advertising versus potential viewpoints. It can be a very cost-effective marketing strategy, but it’s not allowed in all areas. Business owners should rest assured that there are no state or municipal laws preventing this type of advertising in the areas they target. Check the motor vehicle laws and municipal laws regarding the display of signs in your area before agreeing to a vehicle advertising campaign.
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