Vehicle wrap advertising involves covering a vehicle in vinyl decals to create a mobile advertisement. Stickers with air channels and microscopic glass beads are used to prevent damage. Some cities have banned this type of advertising due to traffic congestion, while Norway prohibits it for safety reasons.
Vehicle wrap advertising is a type of marketing that is achieved by towing an entire vehicle with a specific advertisement. When a vehicle is covered in ads, it becomes a form of mobile advertising. This type of advertising is not only simple to carry out, it has also proven to be highly effective.
Advertising can be applied to a vehicle by painting the vehicle in question, although most companies choose to use vinyl decals to get advertising with the vehicle’s packaging. The reason for this is relatively simple: stickers can be easily removed from the vehicle’s surface, while paint is difficult to remove. So more and more companies are paying to make large decals that advertise a specific product or service.
Since the invention of vehicle packaging advertising, printing companies have created various types of stickers that are used exclusively for this purpose. Vinyl stickers that include air channels prevent any stickers from decorating. Additionally, some stickers contain microscopic glass beads that prevent a sticker from sticking to any surface until pressure is applied to the sticker. These things were not possible when vehicle wrap advertising was developed.
The decals used to create the vehicle wrap advertising can be applied to both the rear and side windows, although covering a front window is not recommended. The portion of a sticker that is placed over an area of the window usually contains perforations so passengers and drivers can see through the sticker. Vehicle wrap advertising can be found in most major cities around the world, although some cities have banned this type of advertising for various reasons.
Mobile advertising is no longer allowed in New York City, as authorities have discovered that this type of advertising contributes to traffic congestion. As advertisers target highly populated areas in any given city, a vehicle used solely for advertising purposes can increase congestion. However, advertisers have discovered bans, such as New York’s, on using public transit vehicles as mobile ads. Although a city bus can be covered by an advertisement, it will not add to traffic congestion as it has a specific purpose of being on the road during peak hours.
In Norway, any type of vehicle wrap advertising, including public transport advertising, is prohibited. Norwegian authorities believe that, in the event of an accident, passengers would have difficulty breaking a window covered with a thick adhesive. Although advertisers have tried to dispute this claim, the law against wrap advertising still exists in Norway.
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