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Vehicle wrap advertising involves covering a vehicle with an advertisement, often using vinyl decals, and has become a popular and effective form of mobile advertising. Decals have evolved to include air channels and microscopic glass beads. Some cities have banned this type of advertising due to traffic congestion, but advertisers have found ways around it, such as using public transportation. In Norway, all vehicle wrap advertising is prohibited due to safety concerns.
Vehicle wrap advertising is a type of marketing that is achieved by plastering an entire vehicle with a specific advertisement. When a vehicle has been covered in advertisements, the vehicle then becomes a form of mobile advertising. Not only is this type of advertising simple to do, but it has also proven to be very effective.
Advertising can be applied to a vehicle by painting the vehicle in question, although most companies choose to use vinyl decals to get the wrap of the vehicle advertised. The reason is relatively simple: Decals can be easily removed from a vehicle’s surface, while paint is difficult to remove. Therefore, more and more companies are paying to make large decals that advertise a particular product or service.
Since the invention of vehicle wrap advertising, printing companies have come up with various types of decals used solely for this purpose. Vinyl decals that include air channels prevent bubbles from forming inside the decal. Also, some decals contain microscopic glass beads that prevent a decal from sticking to any surface until pressure is applied to the decal. These things weren’t possible when vehicle wrap advertising first developed.
The decals used to create vehicle wrap advertising can be applied to the rear and side windows, although covering a front window is not recommended. The part of a decal that is placed over an area of the window usually contains perforations, so passengers and drivers can see through the decal. Vehicle wrap advertising can be found in most major cities around the world, although some cities have banned this type of advertising for various reasons.
Mobile advertising is no longer allowed in New York City, as authorities have found that this type of advertising contributes to traffic congestion. As advertisers look for highly populated areas within a given city, a vehicle used solely for advertising purposes can add to traffic jams. However, advertisers have discovered bans, like the one in New York City, using public transportation as mobile ads. While a city bus may be covered by an advertisement, a bus will not add to traffic congestion, as it has a particular purpose of being on the road during rush hour.
In Norway, any type of vehicle wrap advertising, including public transport advertising, is prohibited. Norwegian officials believe that, in the event of an accident, passengers would have a hard time breaking a window covered with a thick decal. Even though advertisers have tried to dispute this claim, the law against word wrap still exists in Norway.
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