Velveeta cheese is a processed American cheese known for its smooth texture and orange color. It comes in different sizes and flavors, and is made by Kraft Foods. It contains milk, whey, and added preservatives. One serving has 80 calories, 6g of fat, and 5g of protein. Velveeta was introduced as a healthy and affordable cheese product in the early 1900s and is still popular today.
Velveeta cheese is a classic American cheese known for its distinct light orange color and smooth texture. This processed cheese is a unique blend that boasts excellent meltability and is a popular comfort food. Made by Kraft Foods, Velveeta cheese has been around since the early 1900s. It is sold in several countries around the world and is known as Kraft Cheddar in some locations.
Grocery stores sell Velveeta cheese in different sized packages that come in blocks or slices. It comes in two formulas: original milk or 2 percent; the 2 percent formula has about half the fat content of the original. Flavors include original American cheese, pepper and mild Mexican. Other Velveeta products include shells and cheese and mashed potatoes, scallops or gratins.
In some countries, laws require Velveeta to be labeled as a food or cheese product because it is a processed cheese. When manufacturing Velveeta, Kraft combines regular cheese with other ingredients to produce a specific cheese blend. Added ingredients in processed cheese include emulsifiers, which provide the velvety texture that makes American dairy products so rich and easy to melt.
The main ingredients found in Velveeta cheese include milk, milk protein concentrate, butterfat, water, whey and whey protein concentrate. Sodium products are added as preservatives to lengthen the shelf life of the cheese, and food coloring gives Velveeta its orange color. Enzymes and cheese cultures are included in the formulas to give smooth cheese an even texture and soft texture.
Nutritionally, a 1-ounce serving (about 28 grams) of Velveeta cheese has about 80 calories. This serving contains 3g of carbohydrates, 6g of fat and 5g of protein. Velveeta has no trans fats and provides a small amount of vitamin A and calcium. One serving also has about 25 mg of cholesterol and 410 mg of sodium.
Kraft Food Corporation introduced Velveeta as a healthy cheese product that is also affordable and tasty. The nutritional elements found in whey were the basis for the creation of Velveeta. Whey is a by-product of the natural cheese-making process and is a main ingredient in Velveeta cheese. In the 1930s, Velveeta became the first dairy product to be approved by the American Medical Association.
Kraft designed a distinctive logo for Velveeta cheese in the early 1960s that is still in use today. The logo features the Velveeta name in bold, red letters within a white oval shape creating brand recognition. Popular melted cheese dishes include macaroni and cheese, grilled cheese sandwiches, and cheeseburgers.
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