Video email marketing involves sending promotional emails with video advertising to potential customers. It appeals to more senses and has a higher chance of going viral, but may not be accessible to those with slow internet and can be costly.
Video email marketing is a type of marketing approach that involves the use of video advertising delivered to potential customers by sending promotional emails. There are a couple of ways to use this type of technique, usually by embedding the video in the body of the email, providing a link to the server where the video resides, or even providing a copy of the video as an attachment to the email. This process normally requires developing an email message that motivates recipients to view the video and hopefully choose to make a purchase.
One of the major benefits of using video email marketing is that this approach appeals to a wider range of senses than many other marketing approaches used with a direct mail approach. A significant amount of people connect to the world visually, while a smaller number primarily relate to the world through some type of audio stimulation. The motion of video advertising, combined with the use of an audio component, helps tap into two of the primary senses people use when evaluating the potential of different product offerings. This means that the chances of generating sales using video email marketing are higher than using text only in an email campaign.
Another benefit of video email marketing is that this approach has a better chance of going viral. Assuming the video resonates with the recipient in some way, there’s a greater chance that the email will be passed on to others who might find it interesting. The fact that videos are more likely to be passed on to others than plain text ads means that businesses can actually reach more people using this approach, without spending any additional funds.
While there are advantages to using video email marketing, this approach also has some disadvantages. If your target customer base is more likely to include people who rely on slower internet connections, viewing a video may not be possible. Also, the increased resources required to send multiple emails with video embedded or even attached as a file can significantly slow down servers, possibly leading some email providers to block emails. Recipients who are suspicious of clicking links or opening attached files received from an unknown source can simply delete the email without seeing the video. The cost of producing a quality product promotion video, while cheaper than in years past, is still higher than other methods and may be beyond the budgets of some companies.
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