Webcasting involves recording and streaming someone or something online, with video webcasts being more common than audio. Famous musicians and companies often use webcasting, but amateurs can also create their own with a webcam and software. Special licenses are available for copyrighted material. Webcasts allow for remote viewing and accessibility. Podcasts are similar but involve downloading audio rather than streaming.
A video webcast is the most common type of webcast, followed by an audio webcast, which has audio only. In a video webcast, a person or entity is recorded using a webcam and the video is streamed over the Internet. This is typically done to music, but news, investor meetings, talks, and other events are also common video webcasts. If the webcaster wishes to use copyrighted material, there is often a special license available to do so. Even though large companies are the major players behind webcasts, many home users create webcasts through webcasting software.
Webcasting involves recording someone or something and viewing the resulting recording online. While audio webcasts aren’t unheard of, they are rare. Most people prefer to use, and most viewers prefer to watch, video webcasts. This is because a video webcast gives the webcaster more freedom to show what they want and video is more likely to gain traffic than pure audio.
Famous musicians and corporate entities make up the majority of webcasts. For example, a musician can webcast concert video or a company can webcast investor relations meetings. Using webcasting technology, multiple viewers can view the event without having to book travel tickets, and people with disabilities can still see the event, even though they may not be able to travel to the actual location.
While businesses and well-known celebrities are more likely to use webcasting, amateur bands and other lesser-known individuals can create their own webcasts. In the past this could be difficult, but all that is really needed is a webcam or video recorder and a software program that can encode and stream the webcast video online. This allows smaller or independent media services to thrive, without expensive equipment or a large technical knowledge base.
Sometimes a webcaster may wish to display copyrighted material. This could be music to play behind a news webcast or a book or other media source relevant to the topic. To avoid cases of copyright infringement, many media companies have special licenses created specifically for webcasting, so webcasters know what they can and cannot do on a video webcast.
A podcast is similar to a video webcast, which can lead some to confuse one with the other. Your computer downloads a podcast, and while it may contain streaming video, the audio is always downloaded. With a video webcast, the entire webcast is streamed and there is no download.
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