Visual cognition involves recognizing faces, scenes, objects, and words, controlling eye movements, and short- and long-term memory. It is a subjective process in which seeing becomes an object, word, or memory. The brain processes visual information through a series of rapid eye movements, constructing a visual query and conducting a visual search to satisfy it. However, humans are often unaware of what is in their field of vision, and the brain’s conclusion about what an object is can be influenced by experience, prejudice, or whim.
Visual cognition covers many aspects such as recognition of faces, scenes and objects, visual attention and search, recognition and reading of visual words, eye movement control and active vision, short- and long-term visual memory, and visual images. Cognition refers to how an individual acquires and processes information, and those who veer towards a visual cognitive style prefer to process visual information rather than, for example, auditory or verbal information. There are several strategies that you can use when processing visual information
Cognition means mental processes such as remembering, speaking, solving problems and making decisions. Visual cognition refers to how the brain responds to visual stimuli; in other words, the subjective process in which seeing becomes, through an objective process, object, word or memory. Before cognition can take place there must be some sort of sensory input, in this case visual. What the eye sees is not, say, a vase. What the eye sees is a series of lines, shapes and colors. It is only when the information has reached the brain and been processed that the shape becomes a rounded ceramic vessel. This may seem like a simple process but it is not.
The definition of the shape as a vase is the result of visual cognition, but the conclusion reached could just as easily have been a water jug or a candle holder. Every decision is made primarily by first rejecting all other possibilities which are, in turn, due to experience, prejudice, or even a whim. This type of information processing takes into account visual domains such as depth and light, and dynamic domains such as movement and intentionality.
Visual cognition has only been taken seriously since the late 1980s, when, largely thanks to technological advances, remarkable new aspects of processing visual stimuli were discovered. However, human vision still raises many questions. Research has shown that a person cannot see something even though he might just be looking at it if, at the same time, he is focusing on some other visual pattern. One study showed that people are unaware of what is in their field of vision 99% of the time, yet humans think they can always see everything. This occurs because if a person needs to see something, through a series of rapid eye movements, he can process all the visual information he needs at that moment. The brain constructs a visual query and then a visual search is done to satisfy that query.
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