Vlogging is video blogging, a blog that mostly uses video to distribute information. It is still small, but with the widespread adoption of broadband technology and the declining cost of bandwidth, it is expected to grow. The first known video blog was in 2000, and vlogging didn’t truly emerge until 2004. One of the main problems with vlogging is the lack of a unified standard for metadata.
Vlogging, short for “video blogging,” is blogging through the medium of video. A blog is any regularly updated web page with discrete entries, often delivered to a viewer who has subscribed to the blog and reads it using a third-party interface or RSS aggregator, rather than visiting the website directly. An RSS aggregator allows the reader to consolidate multiple blog feeds into one personalized web page.
A blog that mostly uses video to distribute information or messages is called a vlog. There aren’t many vlogs right now, but many trend watchers say it’s only a matter of time before the rich, personal medium of video starts to replace text and static images. The widespread adoption of broadband technology and the declining cost of bandwidth is another factor that will make widespread video distribution possible.
RSS attachments allow a blogger to insert rich content into a blog post and distribute it to the aggregators of those who subscribe to the blog. Most frequently, it is used to distribute images alongside text, but it can also be used to distribute videos alongside text and images. With the release of iPod video in 2005, there is now an affordable and popular mobile medium for video, ushering in the era of vlogging. A viewer watching a vlog stream might be likened to a TV viewer, but content creation is highly distributed rather than centralized, and the viewer would have access to thousands or even millions of channels rather than just a few dozen or hundreds.
The first known video blog was on November 27, 2000. Although the early 2000s were marked by attempts to create video blogs, vlogging didn’t truly emerge until 2004, when small vlogging communities began popping up and the big media outlets began to notice vlogging, with articles in the New York Times and other publications. Vlogging is still small today, but online video is starting to take off, with websites like Google Video and YouTube offering free storage.
One of the main problems with vlogging is that there is no unified standard for metadata – that is, tagging the videos themselves with data that shows what it is about. Search engine technology isn’t advanced enough for a search engine “spider” to look at a blog, tell what it’s about, and index it accordingly. Before vlogging goes mainstream, something like this might need to happen. Labeling is one possibility, but requires special effort.
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