Web analytics tracks website traffic, including unique IP addresses, page views, and visitor data such as location, browser, and search terms. AW Stats and Google Analytics are popular services. Relevant keywords are important for online success. Web analytics helps target users and more advanced tools can collect data on video and RSS feeds.
Most people are introduced to web analytics by the hugely popular visitor counter, a simple code that counts and displays the number of visits to a web page. The most sophisticated web analytics tracks the number of unique IP addresses visiting a site, counts views for each page, analyzes results by time and day, shows which countries visitors are from, which browsers and operating systems they are using, and what links or search engine terms they used to find the site. One of the most popular web analytics services is AW Stats, which is available for free with most hosts.
Web analytics is important to anyone who cares about who visits their site and how they got there. Traffic can make or break the success of an online business or venture. Smart site owners write pages rich in relevant keywords and score well for Google searches on related topics. If you look carefully at the articles on this site, you will notice that relevant keywords are intentionally repeated frequently in the text. A key word for this article is the term “web analytics”.
Google joined the web analytics scene in late 2005 with Google Analytics. The service is integrated with AdWords, which are the small advertisements you sometimes see on the right side of your browser screen when you search for a popular keyword. Since a site has to pay Google for every click from an AdWords ad, it’s important to make sure that every click is as beneficial as possible for the site owner.
Site owners want visitors to stay on their site for a decent amount of time, visit different pages, and add the site to their favorite links list for revisiting. Web analytics helps webmasters target those users. More advanced forms of web analytics tools can collect statistics on viewing of streaming video and RSS feeds, create various scatterplots on visitor data, and perform other sophisticated functions.
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