Wholesale marketing is when a manufacturer sells goods to individuals or businesses for resale under a different name. This is common in industries dealing with commodities. Farmers markets are a type of wholesale marketing, and some companies specialize in it. Retailers depend on wholesale marketing, and small businesses can join affiliate networks for discounts.
Wholesale marketing occurs when a manufacturer of a good sells it to an individual or business who intends to resell it. The good is usually resold under a different name. Wholesale networks help connect potential buyers and sellers to one another. This is common in industries dealing with commodities such as agriculture and fuel.
Manufacturers that produce and market a line of commodity products, such as gasoline and diesel, can sell excess supplies to third-party resellers. This is what is referred to as wholesale marketing. In this case, not only does the manufacturer sell the goods under its brand name, but it allows other companies to buy its goods and resell them under their own. This sometimes occurs in the food retail industry when name brand manufacturers also produce store brand products.
Many local farmers and medium-sized agricultural producers participate in wholesale marketing. They produce crops and sell them to a number of buyers who may represent large or local food chains. These companies then sell those crops to their customers. The local farmer also reserves the right to sell some of their own locally produced produce, perhaps at a farmer’s market or directly from their farm locations.
Farmers markets are a type of wholesale marketing. Consumers can go to a central location where they can purchase goods directly from the producer or manufacturer. This often saves money as distribution costs and added retail markups are avoided. In addition to farmers markets, there are a number of trade magazines that allow businesses to purchase goods directly from the manufacturer.
There are some companies that specialize in wholesale marketing. They act as intermediaries between the manufacturer and the retailer. These companies can offer the manufacturer a complete set of services, including packaging, storage and distribution. A wholesaler will usually charge additional fees for these activities, which are often reflected in the final selling price of the product.
Unless they produce their own goods, retailers depend on wholesale marketing. Some products can be delivered directly from the manufacturer; however, most are obtained from wholesale companies. In the case of a large retail chain, its corporate buyers often determine the mix of products that will be offered at its store locations. These decisions are usually made by region. Small private businesses can join a nationwide affiliate network to receive discounts and access products they may not have the purchasing power to secure for themselves.
Protect your devices with Threat Protection by NordVPN
