When did pink become for girls?

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Before the 1940s, pink and blue were not specifically associated with gender in children’s clothing. In the Victorian age, boys wore frilly suits. Gender-neutral white clothing was common historically and made a comeback in the 1970s, but gender-specific clothing returned in the 1980s.

Prior to the mid-1900s, there were no specific colors associated with children’s clothing. Although pink and blue both became popular colors for children’s clothing after World War I, it wasn’t until the 1940s that pink became specifically associated with girls and blue with boys.

Learn more about children’s clothing:

Before the 1940s, pink and blue were recommended for both boys and girls, according to a number of different parameters. For example, one magazine advised boys to wear pink because it was a “stronger and more decisive color” and therefore more suitable for boys, while blue was “delicate and delicate”, therefore it was more suitable for girls.
During the Victorian age, it was quite common for boys to be dressed up in suits for pictures, complete with frills and matching hats.
Historically, most children wore plain white clothing. Not only were they easier to clean, but they were gender-neutral enough to be passed down to any sibling. Although gender-neutral children’s clothing made a comeback in the 1970s, gender-specific clothing made a comeback in the 1980s.




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