Giorgio Armani, born in Italy in 1934, originally studied medicine but entered the fashion world as a window dresser. He worked for major fashion houses before starting his own brand in 1975. His classic and understated designs have dressed Hollywood actors and his brand has grown into a billion-dollar industry with around 2,000 stores worldwide. Armani is one of the most successful designers in the world and has appeared on the cover of Time magazine.
Giorgio Armani is one of the most famous fashion designers in the world. Born in Piacenza, Italy on July 11, 1934, he originally intended to become a doctor. After studying medicine at the University of Bologna, he decided that the medical life was not for him. He discovered that he had an aversion to the sight of blood. So he entered the fashion world by becoming a window dresser in a large clothing store.
With his photography background and keen eye for detail, it wasn’t long before Giorgio Armani became a clothes buyer for the store. The next step for the young man was the role of assistant stylist for the well-known designer Nino Cerutti. He soon began working for other major fashion houses, such as Zenga and Ungaro.
Giorgio Armani took fashion design very seriously and soon decided it was time to go independent. By 1975, he and partner Sergio Galeotti had formed a menswear line and in 1976 it branched out into womenswear. Using the sale of a car to finance his company, he developed his own fashion brand. The Armani name would become world famous, along with its silver eagle icon.
While other Italian designers of the time were sometimes overly flamboyant in their designs, Giorgio Armani’s clothing was classic and understated. He’s known for soft, deconstructed jackets and impeccable suits that can be worn for any occasion, not just Oscar night. His small company soon grew into a billion-dollar industry and the Giorgio Armani name became world-famous.
Armani was one of the first designers to bring his creations to major Hollywood films in the 1980s. His clothing line has dressed actors like Richard Gere in American Gigolo and the entire cast of the film The Untouchables. In films where his clothes have been used, he has always been credited in the opening or closing credits.
Giorgio Armani is today, without a doubt, one of the most successful designers in the world. He has around 2,000 stores worldwide and his annual sales are in the billion dollar arena. Apart from Christian Dior, he is the only designer in the world to have appeared on the cover of Time magazine.
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