Craft a short, simple clinical mission statement to showcase your organization’s medical commitment to patients. Mention who you are, services provided, dedication to patients, and future improvements. Avoid technical terms and keep it brief.
A clinical mission statement is an opportunity to demonstrate your organization’s medical commitment to patients. By crafting a short, clearly written document, you can provide potential patients with a snapshot of what you offer and what makes your practice unique. This is a great way to show your professionalism and instill future visitors with confidence in the clinic.
A clinical mission statement should only be a few paragraphs long because it is only intended to give a brief look at your philosophy, not a detailed overview. Be sure to use simple, declarative sentences to best communicate your message. Avoid using technical medical terms in this statement because even if patients are seeking your help, they may not know all of the terminology. It’s important to create a brief, universal vision of your practice with this personal mission statement.
The first thing you should mention is who you are. These are usually a few sentences about the clinic and the professionals employed by the organization. This doesn’t need to mention specifics, but it should quickly mention the experience of the doctors, nurses, and others in the clinic.
Write another sentence or two in the clinic’s mission statement to describe what services you provide to patients. It should be an overview of the treatment a person can expect after walking through the door. If you specialize in podiatry, this is where you mention it. If your practice offers a variety of services, mention each one as basic and brief as possible. Also be sure to mention how you provide these services, including unique techniques, philosophies, or equipment.
Arguably, the most important element of your clinical mission statement should be one or two sentences at the bottom that demonstrate your dedication to patients. When reading mission statements, most patients want to know how well they will be treated and what kind of service they can expect. Briefly address these concerns by discussing your practice’s history of handling special cases or taking time to focus on individuals or any other aspect you are particularly proud of regarding patient care and ethics.
End your clinical mission statement with a line or two regarding the future. You don’t have to make a big statement about your superiority going forward, but what steps you are taking to improve. Whether it’s a dedication to learning the latest techniques or using state-of-the-art equipment, this mention will show readers that you’re committed to staying at the top of your field.
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