An unsolicited cover letter should be convincing and tailored to the company. It should explain why you are applying before a job is posted and include personal reasons and qualifications. It must be concise, factual, and end with gratitude and appropriate contact information.
Writing an unsolicited cover letter can be difficult because the letter must be extremely convincing to generate interest in your qualifications. An unsolicited cover letter should include all the parts of a normal cover letter, but it should also explain why you are submitting an application before a job advertisement is posted. Sometimes devotion and interest can be enough to single out a candidate before a job is even created. It is important, however, to render an unsolicited cover letter as professionally as possible, because interest is secondary to talent.
When writing an unsolicited cover letter, it is important to first ensure that the letter reaches the appropriate person within the company. This usually involves researching or asking questions. If the cover letter is incorrectly or generically addressed, it may be discarded.
The content of an unsolicited cover letter is very similar to that of a cover letter for any other job. Letters always begin with a formal greeting addressed directly to the person considering the application. They usually jump straight to your interest in the job being applied for, but since this type of cover letter is unsolicited, it’s best to start with why you’re submitting the application or resume. Expressing an interest in the company is not enough unless your qualifications and reputation speak for themselves. Personal reasons, company relationships, and other highly individual information often make this section more appealing.
After writing a paragraph to grab the reader’s attention, the next step is to attract the reader with your qualifications. This section should be tailored specifically to the company you are applying to. If you’ve received special recognition or been recognized by the company in some way, these are particularly important things to include in a cover letter.
Because this type of cover letter is generally read faster than other cover letters, it’s important to be concise and direct. Your skills should be explained precisely and with only those relevant to the job highlighted. An unsolicited cover letter benefits from being short and as impressive as possible. Arrogance, however, will likely get your card discarded; therefore bragging is not a good idea. Factual statements and easily verifiable information, such as earning a prestigious scholarship, are often the best way forward with impressive qualifications.
An unsolicited cover letter should end with extreme gratitude, but it should make it clear how useful you would be to a company without begging for a position. It must also end with a formal closing and must be hand signed and include all appropriate contact information. When writing this type of letter, the most important thing to remember is that each sentence should move the reader forward and create more interest in your personal qualifications. Each sentence is an opportunity to express a new and unique reason why you deserve to work for the company in question.
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